inDrive earmarks ₦132m for driver reward campaign in Lagos and Abuja

  Promise Obichukwu

  LIFESTYLE

Monday, October 5, 2026   12:41 PM

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Global mobility and delivery services platform, inDrive has kicked off a ₦132 million reward campaign for drivers in Lagos and Abuja, with prizes including two cars, school fee support, smartphones, and more for qualified drivers. 

The global mobility and delivery services platform, has allocated more than ₦132 million to a driver reward campaign running across Lagos and Abuja from October 5 to December 16, 2026. The initiative is part of efforts to take recognition of drivers and create more value for their participation on the platform.

The campaign comes with up to 916 award prizes, including two cars, 40 television sets, four full-academic-year school fee awards, 40 smartphones and 830 shopping vouchers. Winners will be selected through six live-broadcast draws, while the two cars will be awarded to drivers who complete the highest number of rides over the full campaign period.

To qualify, drivers must reach the Platinum tier, with each completed ride counting as an entry. This means the more rides a driver completes during the campaign period, the higher their chances in the draws and of earning rewards. Full terms and eligibility criteria are available on the inDrive app. 


Speaking on the campaign, Timothy Oladimeji, Country Manager, inDrive Nigeria, said that the initiative reflects the company’s commitment to creating more value for drivers while reinforcing the principles that underpin its platform.

Oladimeji also said that the campaign gives drivers extra opportunities to benefit from their activity on the platform, where more rides mean more entries and more chances to win.  

“Our drivers are at the heart of the inDrive community, and we want to continue creating meaningful ways for them to benefit from being on the platform. With inDrive, drivers have greater control over their work, can agree on the price with passengers and keep more of what they earn. This campaign builds on that approach by putting more value directly in the hands of drivers through rewards that can make a real difference, from cars and school fees to smartphones, television sets and shopping vouchers,” he said.

The initiative builds on inDrive’s peer-to-peer model, which lets drivers and passengers negotiate fares and allows drivers to keep more of their earnings thanks to the platform’s low service fee.
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