Nigerian Breweries: Where Refreshment Meets Culture
Let’s rewind to June 2, 1949, when the very first bottle of Star Lager Beer rolled off the production line at Nigerian Breweries’ Lagos plant. That moment didn’t just launch a drink. It kickstarted a whole beverage culture in Nigeria.
Fast forward to today, Nigerian Breweries Plc is not just Nigeria’s leading brewer, it’s a lifestyle builder, culture promoter, and happiness curator.
With a rich lineup of lagers like Heineken, Star, Life, Gulder, and non-alcoholic favs like Maltina and Fayrouz to new ventures in wines and spirits, Nigerian Breweries ensures there’s something refreshing for every mood, moment, and celebration.
Who remembers Maltina Dancehall? Or the glory days of Star Quest and Star Mega Jam featuring global stars like Usher Raymond, R-Kelly , Ja Rule, and Shaggy?
Nigerian Breweries didn’t just sponsor events, they helped build Nigeria’s modern music scene.
From Burna Boy and Asa to Wande Coal and Kcee, they’ve supported talents who now dominate global stages.
With Life Beer, they brought Highlife music back to the spotlight through Hi-Life Fest, giving a stage to new talents from the South East and honouring legends like Osadebe and Oliver De Coque.
For 10 years, Amstel Malta has powered the AMVCAs, championing African film, digital content, and indigenous storytelling. Because Nigerian Breweries believes in creativity, excellence, and platforms that tell our stories.
Heineken stole the show at Lagos Fashion Week 2024, unveiling the new 45cl bottle in style with top designers. It wasn’t just fashion it was a Bold. Urban and Refreshing statement:
From Christmas concerts featuring Wizkid, Davido, P-Square, and more to cultural celebrations like the Ojude Oba Festival Nigerian Breweries are always present where joy meets tradition.
Whether it’s with Ace Roots, Maltina, or Life Lager, they pour more than drinks. They pour heart and culture.
From beers to malts, concerts to cultural festivals, Nigerian Breweries continues to deliver diversified refreshments that bring Nigerians together.
It’s not just about what’s in the bottle it’s about what the bottle brings out of us: laughter, bonding, creativity, and celebration and that’s the recipe of true joy.