Ambassador Dr. Tosin Ladejobi, Chairman and Chief Executive Officer of TOSLAD Group, has successfully revealed his personal brand identity and dedicated social media platforms under the name “Dr. ATL” to strengthen his public engagement.
Speaking in Abuja, Ladejobi said the move was aimed at separating his personal activities from the real estate firm’s official communications.
According to him, the name “Dr ATL” stems from his initials, representing Dr Ambassador Tosin Ladejobi.
He made it clear that the personal platforms would serve as a space to share his journey, lifestyle, experiences, ideas and public engagements, while the company’s official platforms would remain dedicated to its business activities, projects and client communications.
“The launch of these personal platforms will not affect the operations or existing social media handles of TOSLAD Group. Our official channels will continue to focus on our business activities, while these pages will allow me to connect with the public on a more personal level,” he said.
TOSLAD Group was established in 2019 and began operations in March 2020, with a goal of providing quality residential and commercial properties to Nigerians across all income brackets.
The company has since built a reputation for timely project delivery, quality developments and customer satisfaction, while also making available employment opportunities within the real estate sector. It recently expanded its portfolio with the launch of Skilled Work Bricks, a brand focused on providing affordable housing solutions for low- and middle-income earners.
Ladejobi said the launch of the “Dr. ATL” platforms would enable him to engage more directly with the public while allowing the company to maintain a distinct corporate identity across its communication channels.